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CEA 2022 Speakers Bio

CEA 2022 Speakers Bio

Andrew Carruthers

CEO

Andrew Carruthers
CEO

Andrew’s journey started as an apprentice at a salon that instantly proved there is more to be had in the hair industry than could be seen from the outside. In the past 23 years, he has been a full-time hairdresser, salon owner, artistic director, education director, photographer, editorial stylist, educator, and coach both within and outside the hair world. “Both my paths as a teacher and a personal coach were spawned from a feeling of paying it forward.” Andrew saw first-hand how skilled teachers and his life coach were able to shape a future more expansive than his eyes first envisioned. He wanted to do the same for others so teaching and coaching became a major focus early in his career. As Artistic Director for Paul Mitchell Schools and Education Director for Sam Villa, Andrew’s passion turned towards building future teachers, coaches, and leaders.

Again, all with the purpose of offering those gifts that were given to him to the widest audience possible. “Every coaching client I work with and every class I teach returns inspiration for my own journey.” In his life coaching practice, The Journeyist, Andrew draws on his certification as an mBit (Multiple Brain Integration Techniques) coach/trainer, an Oxygen Advantage breathwork facilitator, and his education through Soul Salt Academy and Ultimate Coach University to support people in using their own intuition, compassion, and creativity to grow personally, spiritually, and professionally. “I truly believe that our journeys are our best teachers”. Motorcycle trips, outdoor adventures, meditation, music, and training in Aikido are all directly infused into Andrew’s vision of life and therefore find their way into every class, every presentation, and every coaching session. “If you are open to your own journey and ready to explore forward with joy and curiosity, my greatest hope is that I can offer some part of my training and experience to support you on your path.” “There is something magical about bringing the crew together. When we discover life together, each individual’s unique experience shines a new perspective on our own.”

Carla Jones

Health & Beauty Industry Influencer

Carla Jones
Health & Beauty Industry Influencer

Carla Jones, MBA is a Health and Beauty Industry Influencer performing “money makeover” artistry for beauty and barber industry professionals with focus on three key areas. • Customized Business Growth Profit Strategies • Digital & Social Media Marketing • School Operations, Academics & Accreditation With a career that spans 27+ years at power houses that include L’Oreal, USA, Revlon, General Motors, Pfizer Pharmaceuticals and Empire Education Group, Carla Jones is shows beauty and barber professionals, corporations, and academic institutions how to connect their distinctive style with revenue and profitability for their businesses and where applicable educational operational and student success. Carla Jones has been charged with driving revenue in every corporate position she’s held, and this licensed industry professional has accomplished exactly that across multiple industries. Companies have been tapping into her thought leadership on revenue generation, cost cutting, and consumer trends for innovative approaches to operations and education that increased business efficiencies and identified revenue opportunities.

As a co-author of the 2016 release of “Upfront: An Entrepreneur’s Quick Start Guide”, Carla leverages her expertise and proprietary business tools to assist beauty and barber professionals, corporations, and educational institutions in driving predictable revenue that morph into highly compensated entrepreneurs and businesses. Online digital, live streaming and social media marketing strategies are the color mix of her edgy brand. She understands that the beauty and barber industry professional must consistently generate profits to live the lives they love and to build the successful businesses they dream of.

Carol Woodard

Owner

Carol Woodard
Owner

Carol Woodard has helped thousands of students reach their dream of becoming successful in their chosen careers—while continuing to inspire those who educate them. An international speaker, educator, and author, Carol is an American Board-Certified Neuro-Linguistic Master Practitioner and a member of the International Guild of Neuro-Linguistic Practitioners. She is the former chairperson for the Career Educators Alliance (CEA), where she served a role in planning annual events while leading a committee of more than 20 people and teaching workshops.

Carol’s public speaking engagements have gained international attention and has been featured in O, The Oprah Magazine as an education expert. She has been published multiple times in BeautyLink magazine and various other publications. She is the author of the groundbreaking book, The Educator’s Diet: Teaching With 21st Century Recipes. Her latest book, Going Woodard, was released in Dec. 2020

As a member of the United States Tennis Association, her passion for helping others realize that they can be any and everything they want to be on and off the tennis court has resulted in many lifelong relationships. She is known around the globe, from her hometown in Texas to Russia, Sweden, Chile, and Australia, as “Momma Muffin” by players on the collegiate tennis circuit. In 1975, she married her high school sweetheart, Mark, and is the proud mother of two daughters, Jill and Angie. Carol and Mark are “Mop and Pop” to five beautiful grandchildren and currently live in Burleson, Texas.

Cole Thompson

Director, and Founder

Cole Thompson
Director, and Founder

Cole is originally from Manchester England and has been active in the hair industry since the year 2000. Cole started his career in independent salons around the Manchester area before beginning work for Vidal Sassoon in 2003, where he quickly became one of Vidal Sassoon’s youngest “Creative Directors”. During his 12 years at Vidal Sassoon, Cole gained tremendous respect in the industry while working closely with many schools in their “School Connection” program. He has traveled the world to educate professionals at all levels on hair cutting technique in both seminar and classroom settings. He also became an expert consultant as he developed programs to help clients grow and improve school curriculums, business and salon management and structure, client growth, assistant training programs, and more.

Cole has also worked on developing collections, has directed and run photo shoots, and has even appeared in a Vidal Sassoon TV commercial as a “Salon Genius.” Cole left Vidal Sassoon in 2015 to continue spreading his expansive knowledge to hair professionals of all levels all around the world, this time through Elevation H – Apprenticeship and Training Programs for Schools and Salons. Cole’s passion for educating is evident in his work, as he continues to help others strive for excellence in all areas of the industry. Cole is also an expert in building Salon and School businesses, from social media, improving client count, raising prices, enrollment and tuition and how to run an efficient business. For all of your salon, school or personal goals Cole can help.

Dawn Maloney

Owner & Creator

Dawn Maloney
Owner & Creator

As a world-renowned makeup artist, Dawn Maloney has been a professional makeup artist and educator for almost three decades. Since 1999, Dawn has inspired and empowered aspiring makeup artists and beauty professionals with incredible makeup artistry courses. Her passion is driven by the love of her students, clients, and the beauty industry. Dawn Maloney is the owner and creator of Makeupclasses.com, a beauty company that stimulates the mind and inspires the heart! Dawn has been a professional makeup artist for almost three decades.

Dawn is a speaker, author, YouTube personality, and career coach with the credibility and experience that will wow and inspire you. Her love and passion for beauty, fashion, and a healthy lifestyle are the driving forces behind Makeupclasses.com and The Makeup Studio! Dawn started her professional career path in 1996 as a personal trainer then makeup artist for Lancôme cosmetics and Glamour Shots. She has always connected the dots between health and beauty. Through perseverance and courage to put herself out there, Dawn has created an incredible career. Her professional makeup artistry career includes: Fox News Channel, Fox Business Network, MSNBC, Weather Plus, Maury Povich Show, Ricki Lake Show, Inside Edition, The Sally Jessy Raphael Show, celebrity clientele, independent films, corporate videos, photo shoots, NYC Fashion Week, special occasion clientele, and theatrical productions.

Dawn is one of the most sought after makeup artistry educators and speakers trusted by individuals to help them design and build a beauty career, business, and most importantly a life beyond their wildest dreams. She has designed numerous makeup artistry training programs including her sell out 40 Hour Advanced Makeup Techniques Class which she has taught in 22 major US cities to people from all over the globe. She teaches her 49 face shapes, 36 lip combinations, and 24 eye combinations technique which is unique to the beauty industry! No one teaches this, but her! Dawn self published The Makeup Artist Design Book in 2003. Her latest book, The Sandcastle, is an original short story, Christian parable illustrated for children, but a timeless, classic for adults. The Makeover has always been the theme of her life. She’s a makeup artist by trade, but a “makeoverist” by heart! “My life has been my greatest makeover!” Dawn’s makeover message resonates to women and girls all over the world. “I love my male clients but I am especially faithful to women and girls. I honor women and all their struggles.

It has always been my vision for Makeupclasses.com to give to and support domestic violence and alcohol and drug addiction charities near and dear to my heart.” Compassion, generosity, and a loving heart is truly what makes Dawn unique to the industry. Dawn Maloney is a Montclair State University graduate with a BA in Broadcasting with a focus on Women and Gender Studies. She has a New Jersey State Cosmetology License. She lives in New Jersey with her fabulous husband and amazing children.

Denise Herman

Managing Attorney

Denise Herman
Managing Attorney

Denise Herman began her legal career over 30 years ago, having attained a dual master’s degree in education and business at Seton Hall University and a J.D. at Rutgers Law School. Throughout her legal career, Denise has provided counsel to various regulated industries, including the aviation, health care, financial services, and education sectors. Her most memorable achievement is being appointed vice president and assistant general counsel for Metropolitan Life Insurance Company in New York City at an induction ceremony at the top of the former World Trade Center in 1994. Denise relocated from New York to Florida in 1995 to become general counsel for MetLife Financial Services, Southeastern Region. In 1999, she diverted from the practice of law to attain the requisite FINRA licenses and work as managing director of five MetLife Financial Services offices on Florida’s Gold Coast. In that role, she and her admissions, compliance, and sales teams led the country for three consecutive years in growth and sales. With that team, Denise supervised 165 financial advisors and brokers, overseeing daily trades and transactions.

Ready for a change, Denise opened her law offices in Florida in 2009 while simultaneously teaching undergraduate pre-law students at Keiser University in Tampa. In her law practice, her goal is to apply her extensive and diverse professional experience to help clients find practical and cost-effective solutions to legal problems. She is both a trial and transactional attorney, practicing at both the state and federal level. In 2014, Denise began providing legal advice and counsel to beauty school owners and their management. Drawing upon her experience in the law, education, sales, and business, she has successfully defended administrative agency complaints, negotiated beauty school specific leases, addressed a myriad of employment-related issues, challenged personal injury demands, proposed the implementation of risk management tools, devised succession plans, addressed regulatory issues, and undertaken complicated contract negotiations. For more on Denise, please visit www.beautyschoollaw.com.

Jalia Pettis

Visionary

Jalia Pettis
Visionary

Jalia Pettis is a Visionary and a woman who wears many hats. Having a business background composed of over 20-years in Human Resource Management coupled with Training and Marketing experience. Understanding her purpose is aligned to her passion she made the decision in 2006 to create 3Jay Productions, a multi-faceted firm of professionals that caters to those in the beauty, fashion, and entertainment industries. 3Jay Productions offers a broad range of services to include business development, brand management, imaging, creative direction, event planning, and public relations. The following year Jalia was the brainchild behind an event entitled the Style Exhibition which was awarded a proclamation by the Mayor of Columbia, SC as the premiere fashion event of the city. The event has been re-branded and as of 2019 is a beauty workshop for students and licensed beauty professionals. In 2008 she went a step further and launched her freelance makeup artistry career. After a solid year of trial and error, she reached out to others in the industry and began studying the craft of makeup artistry.

After many fashion events, photoshoots, and travel throughout the southeast she relocated to Arizona which took her career to the next level. In 2014 she returned to school to study esthetics and graduated at the top of her class. In July 2015 she became a Beacon Award Winner and in May 2017 was named NAHA Finalist for Makeup Artist of the Year both accomplishments through the Professional Beauty Association. In 2018 she began her journey as a Platform Educator traveling to offer other professionals training and has developed a seven-week-long curriculum for those interested in becoming Certified Makeup Artists. In 2020, she was named an International Beauty Industry Award Winner and most recently named 2022 NAHA Winner for Makeup Artist of the Year. Through a pandemic she launched BLND Beaute a line of cosmetic tools with an online education component and added yet another licensure to skill set as a Hair Stylist.

Jalia also contributes as a guest writer to various publications and blogs where she shares insight and practical tips. As a Licensed Esthetician, Hair Stylist and Professional Makeup Artist, Jalia educates her clients on loving the skin they are in. She is a Certified Trainer through Achieve Global, a member of three elite non-profit organizations and the 2018 American Small Business Champion for the state of Arizona. As a proud mother of three, her life philosophy is based on faith, passion, and perseverance.

Lisha Barnes

Academic Development Manager

Lisha Barnes
Academic Development Manager

Lisha Barnes currently serves as the Academic Development Manager for Milady. She is responsible for developing and delivering the Master Educator instructor training program, Master Educator Online Instructor series, Milady’s Academic Blog, supporting schools with curriculum develop and product knowledge. She is a licensed cosmetologist, barber and instructor and is committed to improving the quality of cosmetology education.

She received a Bachelor of Science in Communications from Eastern New Mexico University and her Cosmetology, Barber and Student Instructor training at Olympian University of Cosmetology. Lisha’s thorough understanding of the cosmetology school industry comes from over 25 years of hands on experience serving in various roles, including Instructor, Director of Education, Admissions, Financial Aid, Accreditation, and School Administrator for multiple private cosmetology schools.

Barnes has served as: • NACCAS Commissioner • Cosmetology Educators of America Committee Member • AACS Accreditation Committee Chair • SkillsUSA Cosmetology Co-Chair • California State Board of Cosmetology School Advisory Committee and Curriculum Advisory Committee Lisha has worked on numerous writing projects for Milady and various industry publications. She has presented multiple Continuing Education approved courses to thousands of educators across her career as via school trainings, state associations events and national conferences such as CEA and AACS. This industry experience allows her to see the industry from a variety of viewpoints, which helps in sharing information and ideas with educators all around the world.

Marcia Bird

Education Advisor

Marcia Bird
Education Advisor

In more than four decades in the professional beauty industry, one thing has become clear: great technical skills must now be augmented with effective soft skills—communication, customer service, time management, teamwork, and so many more—to distinguish professionals and truly contribute to lasting success. The challenge is that these skills are often disregarded in most training programs. I’ve made it my goal to change that. I am passionate about this industry and am always seeking new discoveries that will elevate the profession and promote higher standards. From working in a salon fresh out of high school to managing education for manufacturers such as the Wella Company, designing the first community college beauty profession program in New Jersey and many steps at private and public beauty schools in between, I have lived most facets of the beauty industry. Through it all, a dedication to education has been a common thread. At Wella, I created educational content that over 200 technical educators and artists taught to distributors, schools, independent and multi-site salons and franchise operations across the U.S. By training our trainers to adopt participant-focused teaching methods, we boosted training quality and increased training productivity.

Modern Salon’s Excellence in Education program recognized the innovative teaching venue that I designed for Raritan Valley Community College in New Jersey. Blending my experience in the public and private sectors of beauty education, I created and executed a model course of study for each program that taught beyond standard school curricula. It embraced the best aspects of education and industry, instilling the quality required to emulate a real-world experience for students in a dynamic venue that looked and functioned like a high-end salon and spa. Working for large manufacturers, I learned the power of “sales through education” programs to build sales and success.

My experience with these programs and their synergies allows me to customize educational programs that distinguish brands and expand sales for clients big and small. At Protégé, I draw on my unique combination of skills and experiences, imbued with a focus on excellence and a tireless commitment to professionalism, to deliver the best practices of the beauty industry customized to my clients’ needs and dreams. Whether training trainers, delivering a keynote presentation or brainstorming innovative brand-building educational strategies, my clients rely on my dynamism, my deep knowledge of the industry and my ability to listen closely to identify what they need to move their careers and businesses to the next level.

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Another four states – Arizona, Delaware, New Hampshire and Rhode Island – will be adjourning their respective 2024 legislative sessions at the end of the month.

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